I'm not a jump on the fruity wagon, kind of girl. Really, I'm more of a don't run that way because that's the direction everybody else is running, kind of lady. I'm not a celebrity worshiper, (except for Chris Hemsworth--only because he's Thor) and I don't buy shoes, purses, or dogs to keep up with Foxy Felicia, who may or may not live down the street. Are you feeling me? I have a mind of my own. The hype game isn't my thing.
Now, just because I don't let hype lead me, doesn't mean I'm not interested in knowing how it works. I'd love a whole lotta hype. I want barrels and barrels of the stuff. Not for me, but I want it for my novel. Short of sending a letter to Oprah, there has to be some magic formula to get mouths buzzing about what we want them to chatter about.
There's a ton of gimmicks out there--ones used to sell products. When somebody's trying to turn you onto something, have you ever noticed how they'll throw a number at you? Whether it be a book, a vacuum cleaner, or super glue, the pitch always goes something like this, "You don't want to miss out on this special offer. Over five million orders have already been placed." That number does nothing for me, but apparently, it does something for everybody else because the marketing geniuses are still using the method. It's like the consumer has a panic attack and buys the product for fear of being the only person on the planet without one.
A little ways above, I mentioned a letter to Oprah. Well, recently, I started selling a great line of skincare products, but I didn't get into the biz because everybody else is. No. I started selling them because I actually believe in the product and have seen their results. Meanwhile, Oprah has endorsed the product, so our team leaders want us to mention this whenever we make a post on our social media sites. Again, this is really funny to me, but time and time again, we've seen what happens when Oprah says something rocks. People have to have it!
What about you guys, do you have any great ideas for turning on the hype? Obviously social media, I get that one, but there has to be something else. Should I have fabulous hair and get leg extensions? Would that help? Kidding, never underestimate the power of short legs. But seriously, if you guys know something I don't, please share.
Until next time, happy writing or whatever makes you smile. :)